Find Your Red Thread: Make Your Big Ideas Irresistible

Find Your Red Thread: Make Your Big Ideas Irresistible

By Tamsen Webster

Released May 17, 2021

You have a terrific idea. It's so powerful that it could change a life, a market, or even the world. There's just one problem: others don't see its power-yet. If you truly value the possibility of your idea, then you're ready to find your Red Thread-the throughline that connects your idea to your audience's hearts and minds. The best part is, the Red Thread already exists. It's the connection that makes the invisible link between your audience's problem and your solution tangible-and actionable. With the Red Thread, you'll inspire audiences to act and get the outcome you're both looking for. Renowned speaker, consultant, and TEDx idea strategist Tamsen Webster shares the same step-by-step process she's taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more. Once you master this process, you'll be able to guide your audience through the maze of ideas and options-and through the maze of their own minds.

Part strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist.